We are living in a world where social media permeates every single thing we do during the day. It is sort of funny to think about but a decade ago this sort of social media pervasion would have been deemed unheard of. Now movies have marketing campaigns geared specifically toward Twitter and Facebook. Companies have to have social media platforms in order to stay connected with their fans and if you don’t have a Facebook people start to look at you funny. All this is to say that we are living in the entrepreneurial age of social innovation. While Facebook and Instagram may rule the marketplace there is room for other companies to grow out of the shadows. One of those social media platforms is Flipora.
From InfoAxe to Flipora: An Inventive Rebranding.
Originally launched as InfoAxe, the company decided to change their name to Flipora in order to help with their online branding. Before we delve too deeply into the website, however, let’s talk about how the social media platform works and what makes it so different from other competitors. At this point in time we are probably all tired of trying to get hooked into the ‘next Facebook’. Users don’t really want another ‘fill out your profile and add your friends’ media experience. Instead they want something new, interactive, and inventive. That is where Flipora steps in.
Users who are familiar with StumbleUpon may understand what Flipora is trying to do. Flipora, like StumbleUpon, focuses on putting interesting content in front of the eyes of its users. The platform exists within your browser of choice as an extension and it integrates with your browsing experience. As you visit websites you can ‘flip’ the corner of the page to try something new. Otherwise you can go ahead with your regular browsing habits. With the extension installed your browsing habits will be downloaded and added to a massive virtual library of data. The webpages you like will correspond with someone else likes and then Flipora will start suggesting webpages from one person to the other, creating an interactive experience designed at showing more content.
Though StumbleUpon has been around for at least a decade, Flipora has been growing en masse. The company is adding almost 150,000 users every single week and they are indexing up to 20 million pages of data per day. That amount of data is 6 times the size of Wikipedia. With so much data indexed and so many users integrating the platform, the odds are good that Flipora will soon revolutionize the way that we browse and find new content. As a new world aggregator, we think that Flipora is likely to set the tone on social content sharing.