Dunkin’ Donuts Seeks Next Slam Dunk

Imagine waking up on a lazy Sunday morning and being able to enjoy deliciously fresh donuts without ever having to leave home. That’s exactly the feeling that Dunkin’ Donuts CEO Nigel Travis wants to give his customers, as private testing for home delivery service has already begun. Travis states that the new mobile ordering system will be in place for public use some time in the next year. Noting trends for convenience, Travis believes that capitalizing on delivery services is going to be a beneficial strategic move. Dunkin’ Donuts is not the only business to test their foot in the waters of home delivery services. Alexei Beltyukov reports earlier this year Taco Bell announced that they too were planning on testing delivery options by the end of 2015. McDonald’s has been testing a similar idea in New York City by using a service that also helps Starbucks and Chipotle with their delivery services. Although pizza places have known this for quite some time, it seems that fast food retailers are finally understanding the value of being able to increase their marketability and reach more customers, without them every having to leave their home, and in a world where convenience often surpasses practicality, the forecast for potential profits is sure to be astronomical.

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